What & Where: At the K Fair, the world’s most important trade fair for the plastics and rubber industry, in Düsseldorf, m:w and Jack Morton presented SABIC products in an extraordinary way. The small, normally invisible products from sabic are important components in the giant trucks of a German commercial vehicle manufacturer and should be highlighted in an eye-catching way.
Experience: How do you make something visible that is under a surface? X-Ray is the answer. m:w built a construction of several screens, which were cascaded on a motorized rail system. With a simple touch you could move the screens along the truck and “x-ray” it. The media content was produced in such a way that a fit “x-ray” of the truck could be seen – the products of sabic not only lit up – they could also be explored more closely via the touch screen in the middle. The giant truck attracted numerous visitors to the booth with its impressive content.
