What & Where:WICONA products are used for facades, windows and doors all over the world – this was exactly the aim of the installation for Bau 2017. m:w designed and programmed the digital image to bring the model of “Wicona City”, a fictitious world with all important buildings of the company built by Atelier Seitz, to life.
Experience: The visitors of the fair could move a swivel monitor over the model and see the 3D image on it. The individual buildings of the fictitious big city could be clicked on via touch and examined more closely. A submenu provided further information such as the products used, additional pictures, videos or even an interactive view of the 3D model. This combination between a real, three-dimensional model and digital content also demonstrated the company’s innovation.