What & Where: At the AMB, Stuttgart’s top-selling trade fair for metalworking, m:w supported the company Keck in the area of digital staging of the products of their customer Waldrich Siegen, the world’s leading manufacturer of large machine tools.
Experience: The TOLED Slider skilfully staged the products of Waldrich Siegen by mixing transparency and animated, colorful content. The mobile rail system enabled the stand visitor to slide the screen over the product that was exciting for him and a 3D animation with information about it appeared. The animated screensaver not only activated the visitors but also showed a short instruction manual. The still not generally known transparent TOLED technology as well as the exciting technical and content implementation presented the products exactly according to the company’s ideas and ensured a large number of visitors at the booth.