What & Where: The leading trade fair for the hair cosmetics industry ” TOP Hair Düsseldorf” inspires the industry year after year. More than 40,000 trade visitors were on site in 2018 and were part of this unique meeting of trade fair, shows, workshops and congress. On behalf of the agency EastEnd, m:w was responsible for implementing a digital ranking tool.
Experience: The ranking tool formed a product platform with voting buttons together with a screen hanging on the wall. The visitors could vote up and down on various Wella products. The result was visualized in real time on the screen with a digital presentation. After the trade fair the collected data could be evaluated and used for the following marketing purposes.