What & Where: In cooperation with Jack Morton, mehr:wert developed an interactive miniature projection house for the visitors of the K-Show Düsseldorf with the aim of staging the customer’s extensive product range. A total of nine projectors in combination with modern video mapping software created the technical basis. Different storylines could be started by the visitor by touching capacitive surfaces. The production of these contents was realized by a specially developed 3D production platform and the latest post-pro technologies. Also in the conception of the storyboards mehr:wert worked closely with Jack Morton to provide the end customer Sabic with a well-rounded and impressive final result.
Experience: Instead of a two-dimensional screen, visitors experience content on a three-dimensional screen. Different perspectives encourage exploration and keep the stories and product staging exciting even when viewed repeatedly.The symbiosis of outstanding presentation technology, interaction and precisely adapted content creates impressive experiences and lasting memories.