What & Where: The interactive donation poster of Lufthansa Help Alliance, the aid organization of the Lufthansa Group, can be found at Frankfurt Airport. Under the guiding concept “EmojiCharity” of the Kolle Rebbe agency, m:w developed the Emoji SMS payment system for the good cause.
Experience: Airport visitors were approached via the huge LED screen to donate. Displayed emojis corresponded to Euro values, such as the soccer for 1€. The desired amount could easily be sent to a number by SMS with the matching combined emojis and the relief organization was supported with the amount. After every donation received, an emoji rain appeared on the poster. The SMS charity campaign was a great success and will continue to be used for other events.
