What & Where: For the Hugo Boss shop window in downtown Düsseldorf, m:w created an interactive visitor presentation to promote the new spring collection and to present the countdown to the store opening in an exciting way.
Experience: A swarm of digital butterflies provided the right spring fever, allowing passers-by to catch a closer look at the new fashion range by flying away. The colorful, animated butterflies perfectly matched the spring theme and became an absolute eye-catcher in the shopping street.
