What & Where: An interactive bar at Frankfurt airport was used as a promotional action for the Beam Santory brand.
Experience: The bar, consisting of a construction of two Seamless Screens and a touch frame showed a promotional film with “Call to Action” to the visitors to place a bottle of their choice on the bar. As soon as this was done, a menu opened up where the new Jim Beam product range could be found. The digital bar was a perfect match for the overall image of the POS and helped the promoters to get an easy access to direct customer contact.
