What & Where: m:w programmed an interactive configurator as a promotional tool for LBS, the public building society in the association of the Sparkassen-Finanzgruppe, true to the motto “We give your future a home”.
Experience: A PopUp living cube was used as a promotion area, on the walls of which furnishing elements were created using print graphics. These were each provided with QR codes. Upon entering the cube, visitors were given an iPad and could virtually furnish their dream home by scanning the QR codes. At the end of the dream house configuration, the app showed which home loan agreement is most suitable for your wishes and you could obtain further information on this directly from a consultant. Through this action exactly the desired target group of young people was addressed and the entire roadshow was a great success.
