What & Where: Together with Jack Morton, the “leading global brand experience” agency with 15 locations worldwide, which has been a close partner of mehr:wert for years, the “Haptic Table” was created for the client SABIC, a Saudi Arabian chemical and metal group.
Experience: The “Haptic Table”, a multi-touch table with ID-based object recognition was combined with a transparent OLED (TOLED) as output medium. Markers, the so-called “tokens”, can be used to playfully display different topics by placing them on the table. This special installation has already been used in Boston at MIT, in Dubai and in Davos at the WWF.
