What & Where: The interactive product “Customer Journey 2.0” was part of the worldwide Mercedes-Benz sales training GTE in Dresden. Employees of all dealerships were given the opportunity to experience the individual brand experiences of their customers. The uniform customer journey was yesterday; today, customers come into contact with the brand in completely different ways.
Experience: The exhibit allowed customers to immerse themselves in the behavior of different characters at the touch of a button. Trends became visible. The use of backlit mirrored glass was used to sensitize customers to the need for ongoing communication. Because after the purchase is always before the purchase.