What & Where: Together with the agency brandon. m:w created a digital brand experience event for the client Givenchy, in “Bogen 2” at Gladbacher Wall in the Agnesviertel Cologne. On the occasion of the launch of Givenchy’s new perfume “L’Interdit”, an unforgettable event was to be created for the influencers and well-known personalities invited to dinner, and the awareness of the new perfume was to be increased.
Experience: The entire location was bathed in a dark red and a screen cascade of three transparent OLED’s formed the stage set. The entire digital experience was captured by the influencers with the hashtag #thethrilloftheforbidden. For the staging of the photos there was a photo box in the shape of a perfume box, with a screen behind a bottle passepartout, an LED light arc directly at the entrance and a hashtag printer to take the shot photos as a small souvenir.
