What & Where: At Light + Building, the world’s leading trade fair for lighting and building technology, which takes place every two years in Frankfurt, m:w was responsible for the client BWT AG and took over the digital staging of the entire trade fair stand. Together with kohlhaas Messebau the concept for the manufacturer of specialty chemicals and systems for water treatment was developed and implemented.
Experience: The product “Perla”, a water softening system for silky soft pearl water was staged by a transparent LCD showcase and a transparent OLED. This transparent way of staging allows to convey content and to keep an eye on the product. To put your new product in the limelight, it was hung in “smart glass” boxes above the booth. With the so-called “smart glass” the light transmission can be changed by applying an electrical voltage. A projection was used to add additional content. The remote effect of the installation attracted numerous visitors to the stand.